I designed the bold, energetic brand identity for PEP!, a subscription-based hot sauce company that delivers new, exciting flavors to your door every month. Inspired by the punchy style of comic books, I created a vibrant visual system using bright colors, bold halftone patterns, and playful typography. The project included a logo, sauce labels, custom boxes, recipe cards, a website mockup, and product photography. Each box is designed to unfold into a collectible recipe card, making the packaging both reusable and interactive while building a unique recipe book for subscribers over time.