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Pekin_Noodle_Parlor_Exterior_v2.jpg

PEKIN 

Project Type

Date

Rebrand

2024

I rebranded Pekin Noodle Parlor, a beloved historic Chinese restaurant in Butte, MT, known for its quirky charm and national recognition. Inspired by its existing identity, I created a playful yet timeless logo that blends its name, signature chop suey tagline, and iconic noodle dish. The refreshed branding—applied across packaging, chopstick wrappers, aprons, and a food truck wrap—gives Pekin a modern twist while honoring its rich history and one-of-a-kind character.

Chopsticks_v2.jpeg
FoodTrucks.png
16x9-Takeout.jpg
Shirt_Front.jpeg
apronscene.png
Pekin_Guidlines.png
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