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PEKIN
Project Type
Date
Rebrand
2024
I rebranded Pekin Noodle Parlor, a beloved historic Chinese restaurant in Butte, MT, known for its quirky charm and national recognition. Inspired by its existing identity, I created a playful yet timeless logo that blends its name, signature chop suey tagline, and iconic noodle dish. The refreshed branding—applied across packaging, chopstick wrappers, aprons, and a food truck wrap—gives Pekin a modern twist while honoring its rich history and one-of-a-kind character.






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